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web vs tv

So much has been said about the death of old media. On paper it appears as if money is shifting from television to the web, with the top 100 advertisers shifting one billion dollars to the web last year. This though might just be highlighting the growth of web advertising and not the death of old media advertising.

We are now accustomed to measuring adverting in terms of cost per thousand (CPM), but old media sell their adverts per slot. This results in the revenue staying constant despite the figures that we see falling, a fall in ratings with the slot prices constant results in what we would interpret as a higher CPM. The advertisor still pays the same amount even half the people are watching, and remember there is always someone willing to pay that amount, television remains the last mass medium and companies like McDonalds and Nike need a mass medium.

We are in a way taken and seduced by new media and technologies, we romantice of a world filled with new gadgets and for a moment think we can throw away the old, but when we get home we sit in front of the television, where else can you legally watch your favourite shows or catch a game in that traditional family friendly atmosphere.

The Web will rise, but television will not be subdued, the two will continue to exist serving their respective purposes just like the mobile phone and the landline.

As much as we want to know, where we stand, career choices maybe, it unfortunately is rude to ask someone about his personal finances, how much he earns and the like. Glassdoor.com has broken the taboo by revealing salaries in almost every industry. The website features anonymous salary and company reviews by curent and former employees.

Comments from CEOs are also featured adding authenticity to the site in addition to a number of computerised mechanisms to flag down and challenge suspicious entries. Here are some salaries at a glance:

Accenture analyst - $58 000
JPMorgan Chase Personal Banker - $35 000
Deloitte Audit Manager - $95 000
Google Engineering Manager - $151 000

yahoo buzz

Yahoo has launched Yahoo Buzz, a product aimed directly at Digg. Reading through the differences between Digg and Buzz I would like to say for the first time I am pretty excited about a Yahoo launch (since the onset of Web 2.0).

Digg was supposed to democratize news editing but has actually done the opposite, the stories that make the frontpage are controlled by groups of networked ‘digg friends’. Promote my story and I will promote yours, simple as that. It is not even like you can easily enter their networks, there is a certain criteria to be a Digg friend, centering not on the network but on the me part.

Power of the masses no, just decentralised power concentrated in a few hundred , sad really considering what a good service it would be, if individuality in submitting stories was inherent and upheld in the social structure of the network. Yahoo appears to have noticed these problems and removed them by not incorporating the add friends feature. A democracy with power concentrated in a select few, with no hope of changing is nothing but an authoritarian system in disguise, better the monster you know.

digg logo

Despite what has been said about the Diggers vs Bloggers issue, I am well aware of the glories a Digg front page brings, just that the control of who gets there is little bit disjointed at the moment, and so thank you Yahoo for giving us a proper international mass edited news resource. And think of it, a Yahoo front page beats a Digg front page anyday. The stories also have the rounded appeal that is lacking on the geek controlled Digg frontpage. Techbays has graphs showing how Buzz is approaching Digg statistically.

Microsoft made its billions selling and licencing software. Web 2.0 though has changed the model, with apps like Google Docs challenging Microsoft Office and we are the ones to benefit. I cannot wait for the day when every app is free or at least supported by advertising. A new laptop usually comes with a demo version of Microsoft office, spending $500 to upgrade to the full version was a neccessity 5 years ago but bother no more here is a list of websites that list free web apps. The site featured here evaluate all kinds of apps from blog, graphic, web design to office tools.

• Techgrave’s ten free apps
• NedWolf’s free web apps
• The unofficial Web Application list
• The freelancers toolset 100 web apps for everything
• Make use of cool web services
• Smashing apps online free web based applications
• Lifehackers guide to free software and web apps
• Five free web apps we cannot live without
• Web 2.0 rundown of online applications for students
• Detailed list of web 2.0 applications for the technically apt
• Cannot afford photoshop try out one of 10 free web based photoshop alternatives. Worth checking out the just as powerful GNU GIMP.
• 74 Great Web Apps for Web designers

Bremner, Bird and Fortune, intelligent and witty satirical artists explain the subprime crisis and how the financial markets work. This stuff is hilarious, weird are the forces that shape up our world.

It seems like yesterday when we watched American tanks roll into Iraq. We were then entertained by the best of comics, ‘Chemical Ali’. Remember the Saddam doubles kissing kids on the streets. Whatever happened to them, after they lost their dream jobs. Found them, they are delivering pizza, have lost their perks, no longer free from persecution. Bummer! here an archive story on saddam’ doubles.

pass lock

Many webmasters are torn between making people pay for their content, and making their sites as accessible as possible to search engine bots. The greater a site is indexed the larger the traffic from search engines.

A simple hack, not really a hack, basic google searching skills are needed to clamber of the password wall has been revealed. All you need to do is to bring up the google cache of the password protected site. The Register has more with examples of the security breach.

It is amazing how the web has changed over the last 5 years, Google has overtaken Yahoo in unique visitor numbers, the porn sites and shopping sites have given up their space to video and social network sites. Forbes using Nielsen Online data have compiled a slideshow list of the 20 most trafficked sites, measured as of July 2008, and compared them with the top 20 from three years earlier. Jump to the Forbes what are people doing on the Web on article.

the entrepreneur

New to the Internet Business World, or want to polish your skills I have complied the best entrepreneur resource sites:

1) Startup-review

Startup Review is a blog that profiles successful Internet start-ups in a case study format. The case studies are created through interviews with early employees at the companies profiled and industry experts. The case studies look at key launch strategy, key success factors, valuation and exit analysis and much much more.

2) TimesOnline Entrepreneur

Success stories from online as well as mortar and brick businesses. Also offers contests and business tips.

3) Forbes Entrepreneur

Entrepreneur advice and tips from the Forbes magazine coupled with the latest news.

4) Entrepreneur.com

From the idea, business plan, sourcing funding, management to the exit strategy. Covers almost every form of business including franchises.

5) Must Read Entrepreneur Blogs

A list of the blogs worth reading if you want an in depth view of the entrepreneur’s world.

6) The Perfect Business Plan

The UK government’s guide to the perfect business plan. Essential if you intend on sourcing external funds.

7) Free Publications and Downloads

Through our partership with RevResponse we are able to bring you thousands of industry resources, magazines and webcasts. Click Here and Sign up today!

8.) Valleywag

This is the Silicon Valley version of The Sun British tabloid, They will call you a wantrepreneur, but they are in the know when it comes to the Valley, and buried amongst the cynicism is a great deal of business advise.

9) Paul Graham Essays

A hundred or so essays on entrepreneurship.

We all know your job application is followed by an intensive internet search, google and the social networks. The CVGadget people search engine is the best I have seen, all the results from search engines and social networks on one page.